A white background with a few lines on it

SELLER'S GUIDE

Selling Your Home

You're ready to sell your property. And, while you're looking forward to seeing the word "SOLD" posted from the curb, you know there's a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who'll join you in the process.

01


MANAGE SHOWINGS

Once you’ve connected with us, and together we have prepped your house for sale and set a price, you’re ready for the public to see your home.

  • What is a showing?

    A showing takes place either at an open house, which is a scheduled session when anyone can come by without an appointment, or during an appointment scheduled with you or your listing agent.

  • How do we prepare your house for a showing?

    Our team is a great source of advice on specifics for your home preparations so that your house is positioned competitively in the market. 


    Before photos are taken and before the first showing, you should:

    • Clean deeply.
    • Paint some or all of your house.
    • Do minor repairs such as caulking tubs and windows.
    • Make major repairs – if needed and in your budget, such as replacing your counters or appliances.
    • Stage your furniture to showcase your home’s best features.
    • Remove personal items such as family photos.
    • Declutter every surface and storage space.
    • Reorganize your closets and pack excess items.
    • Eliminate odors by cleaning the fireplace or pulling out musty rugs.
    • Add a color scheme with rugs or pillows if needed to warm up your home.
    • Upgrade your lighting or light bulbs to make your rooms brighter.
    • Spruce up the landscaping.
    • Power-wash your decks and sidewalks if needed.
  • What can you expect when showing your house?

    Three important things you can do to help get your house sold are to:

    • Leave when your house is being shown. Buyers prefer to look at homes when they can move around freely and the owners aren’t there.
    • Make your house as available as possible. While it may be inconvenient to show your home at dinnertime or on weekends, buyers who can’t see a property when they’re eager may cross it off their list.
    • Listen to any feedback from buyers or agents about ways you can make your home more appealing.

    Coordinate with us for maximum exposure and a faster sale.

02


REVIEW OFFERS

Congratulations! We've forwarded a message to you that you have an offer on your home. Now you need to evaluate that offer and decide how to respond.

  • What is an offer?

    An offer to buy your home is a purchase agreement signed by the potential buyer that includes:


    • The amount of the offer
    • An explanation of how the buyers will pay, such as cash or a pre-approval for financing
    • The terms – such as a request for closing cost help or contingencies such as the sale of the buyers’ house, a final mortgage approval, a satisfactory home inspection, and an appraisal
    • A target date for closing
    • An earnest money deposit
    • A time limit for the offer
  • What happens if you receive multiple offers?

    If you receive multiple offers, we will advise you on one of these options:


    • Accept the best offer. If one offer stands out above the rest, you can accept that one right away. But be careful not to be swayed by a high offer if the financing seems uncertain or if the buyer hasn’t explained a plan for a possible low appraisal.
    • Counter all the offers to get a better price and terms. You can ask all potential buyers to give you their best offer by a certain deadline.
    • Counter one offer that’s close to what you want. If you like one offer but think the buyers could do a little better, you can send them a counteroffer to see if they’ll accept it.

    You and the buyers can negotiate until you both agree on the final contract. The St. Clair Team is your best ally during the negotiations and is equipped with the data and knowledge to guide you.

03


Prepare for Inspection

Most buyers request a home inspection as a condition of their offer. While a home inspector will dig more deeply into your home than a buyer, the preparation you made before your first showing should help you get ready for the inspection. We can give you personalized advice, too.

  • What is a home inspection?

    A home inspection is a thorough review of your home’s structure and systems by a professional home inspector. Buyers can use the inspection report to decide to rescind their offer if a major issue is uncovered or to request repairs if the contract is contingent on a satisfactory report. In some cases, a home inspection is solely for the buyers’ information and can’t be used to negotiate.

  • What’s not looked at during a home inspection?

    The inspector won’t check some items that are unusual or inaccessible, such as:


    • Septic systems
    • Wells
    • Underground pipes and sprinkler systems
    • Swimming pools and spas
    • Playground equipment
  • How should you prepare for an inspection?

    Before the home inspector arrives, you should:


    • Clean your house.
    • Remove or crate your pets.
    • Make sure all your light bulbs work.
    • Empty your washing machine, dryer, oven, and dishwasher – in case they are inspected.
    • Make sure everything is accessible, including your attic, a crawlspace, your garage and any sheds.
    • Leave a note if anything doesn’t work and explain that you’re getting it fixed.
    • Provide documents about maintenance and repairs.
    • Leave your cell phone number for the inspector.
    • Leave the house.
  • What happens now?

    Once the inspection report has been generated, our team can discuss with you how to handle any possible issues the buyers mention. You can negotiate with the buyers, decide to fix an item, provide money for the buyers to fix it themselves, or provide documentation that the problem has already been addressed. Our team can help you handle any inspection issues.

04


Prepare for Appraisal

As you near the end of your home sale journey, you will need to pass one more test: an appraisal. We can help you gather materials and prepare for the appraiser’s visit.

  • What is an appraisal?

    An appraisal is an objective valuation of your property that serves as a safeguard for the buyer and the buyer’s lender. While the buyer pays for an appraisal, the appraiser actually works for the lender. While an appraiser may look at some of the same things as a home inspector, the result is an appraised value of your property rather than a condition report.

  • How will your house be appraised?

    Appraisers use as many measurable pieces of data available to provide an accurate value of your property, including:


    • Comparable properties in your area that are of similar size, age and condition
    • The condition of your home’s systems and structure
    • The square feet of your property
    • The number of bedrooms and bathrooms
    • Your location
    • The quality of your flooring, plumbing and electrical systems
    • Appraisers include research about other properties and neighborhood values, as well as an in-person visit for their evaluation of your home.
  • How should you prepare for an appraisal?

    Preparing for an appraisal is similar to prepping for an inspection. You should:


    • Provide a list of all major improvements to the home and the age and condition of your roof, heating and air conditioning system, and appliances.
    • Provide any permits required for home improvements.
    • Clean your house.
    • Provide full access to all rooms and spaces, including the garage, sheds, attic and crawlspace
    • Remove or crate your pets.
    • Leave the house, or at least stay out of the appraiser’s way.
  • How can an appraisal affect your home sale?

    An appraisal could require a renegotiation if the property value comes in lower than the sales price. The appraised value dictates the maximum amount the lender will allow the buyers to borrow, minus their down payment. Depending on how the contract was written, if the appraisal is low, you can:


    • Ask the buyer to come up with extra cash to make up the difference between the loan amount and the purchase price.
    • Reduce your price to the appraised value.
    • Split the difference with the buyer.
    • Cancel the contract.

    Our team can advise you on your options in the context of the contract and market conditions.

05


Close

While it’s tempting to focus on your next move, we may have to remind you that until the closing is over, you have some final responsibilities as a seller.

  • What should I do before the closing?

    Before the closing day, you’ll need to:


    • Take care of repairs required by the contract.
    • Keep all receipts and invoices and before-and-after photos of repairs.
    • Gather all appliance manuals and warranties for your buyers.
    • Hire a mover.
    • Cancel all utilities for the day after you move.
    • Change your address.
    • Review all settlement documents, especially the settlement statement.
    • Check the property survey to be sure it’s correct.

    Clean the house.

    Prepare for the buyers’ final walk-through

  • What can you expect when closing?

    Sellers may or may not attend the closing, so you should consult us and the settlement company to decide what’s best. You can sign all documents before the official closing. Sellers’ expenses, which are deducted from the proceeds of the sale, include:


    • Final balance on your mortgage
    • Real estate commissions
    • Prorated property taxes, utility bills, homeowner’s insurance, and homeowners association dues

    If you can’t move before the closing, you’ll need to arrange a rentback from the buyers. We can help you complete appropriate paperwork for a rentback. If you are moving, the buyers will do a walk-through of your home within 24 hours before the closing to check that the property is in good condition. 


    If the buyers find something that needs to be fixed, we can help you decide how to handle it. Whether or not you attend the closing, you’ll need to provide house keys to your buyers, along with all alarm codes, remote controls for the garage, and mailbox or gate keys.

  • What's next?

    After the closing, you’ll:


    • Receive the proceeds from the sale, usually by wire transfer.
    • Cancel your homeowner’s insurance “post-close” – to make sure you’re covered on that day.
    • Save your closing documents and home improvement records for taxes.

    Congratulations! You've successfully sold your home.

REQUEST FOR A FREE HOME EVALUATION

By The St. Clair Team February 6, 2023
Effective marketing can attract more potential buyers, increase the property's value, and ultimately lead to a faster sale. As a seasoned real estate agent in Palo Alto, with 20 years of experience in the industry, I've learned that the way a property is marketed can make a huge difference in how quickly it sells and the price it fetches. Increase the property's exposure The first benefit of effective marketing is that it can increase the property's exposure to potential buyers. The more people that know about the property, the more likely it is to sell. This is why I always use a multi-channel marketing approach, utilizing online listing sites, social media, and print advertising. By casting a wide net, we can reach more potential buyers and generate more interest in the property. Highlight unique features Every property has unique features that make it stand out from the rest. Effective marketing can help highlight these features and make the property more appealing to buyers. For example, if a property has a large backyard, I would make sure to include photos that showcase the outdoor space. By emphasizing the property's best features, we can attract buyers who are specifically looking for those amenities. Increase perceived value Another way that marketing can benefit sellers is by increasing the perceived value of the property. By showcasing the property in the best possible light, we can create a sense of desirability that can increase the property's value in the eyes of potential buyers. This can lead to more competitive offers and ultimately a higher sale price. Create a sense of urgency Finally, effective marketing can create a sense of urgency among potential buyers. By highlighting the unique features and benefits of the property, we can create a sense of excitement that encourages buyers to act quickly. This can lead to a faster sale and minimize the time the property spends on the market. I have seen firsthand the benefits of effective marketing strategies. By increasing exposure, highlighting unique features, increasing perceived value, and creating a sense of urgency, sellers can maximize their chances of a successful sale. If you're considering selling your property, contact me today to learn more about how we can develop a marketing strategy that will work for you.
By The St. Clair Team February 6, 2023
As a real estate agent with 20 years of experience in the Palo Alto area, I have seen many different trends come and go in the industry. One trend that has remained consistently beneficial for sellers is the use of interest rate buy downs. An interest rate buy down is a tool that sellers can use to incentivize buyers to make an offer on their home. Essentially, the seller pays upfront to reduce the interest rate that the buyer will have to pay on their mortgage. This can be done in a number of ways, but typically involves the seller paying a lump sum to the buyer's lender to reduce the interest rate for a set period of time, usually the first few years of the mortgage. So why would a seller want to do this? There are a few key benefits to using an interest rate buy down as a selling strategy: It can help your home stand out in a crowded market. In a competitive market like Palo Alto, where there are often many homes for sale at any given time, anything you can do to make your home more attractive to buyers is a plus. Offering an interest rate buy down can be a unique selling point that sets your home apart from others that are listed at a similar price point. It can make your home more affordable for buyers. By reducing the interest rate that a buyer will have to pay on their mortgage, you are effectively lowering the monthly payment that they will need to make. This can make your home more affordable for buyers who may be on the fence about making an offer or who are stretching their budget to afford the home they really want. It can help you close the deal faster. When buyers see that a seller is willing to invest in making the home more affordable for them, they may be more likely to make an offer and be willing to negotiate. This can help speed up the process of closing the deal, which is a win-win for both parties. Of course, there are some downsides to using an interest rate buy down as well. It can be expensive for the seller, as you will need to pay the lump sum upfront to the buyer's lender. Additionally, it may not always be the best strategy depending on the market conditions or the specific needs of the buyer. That being said, I have seen many sellers benefit from using interest rate buy downs over the years. If you are considering selling your home in Palo Alto or the surrounding areas, it may be worth discussing this strategy with your real estate agent to see if it could be a good fit for you. At the end of the day, anything you can do to make your home more attractive to buyers is a step in the right direction.
By Den Jiongco February 6, 2023
It is crucial to have an upfront conversation with the seller about their expectations and motivations for selling their property. I always spend a significant amount of time discussing with the seller their reason for selling the property. Whether they are downsizing, relocating for work or retiring, it is essential to understand their motivations as it can have a significant impact on their expectations for the selling process. It's important to have an honest discussion about the consequences if their property does not sell, or if they don't get the price and terms they are looking for. This way, we can address the consequences of their decision upfront and ensure there are no surprises down the line. One of the biggest topics to discuss with the seller is pricing. In today's market, it is vital to price the home at fair market value, not the price that the seller wants. A year ago, sellers could ask for any price, and they would get it, but today's market is different. With ever-increasing interest rates, buying a house has become more expensive, and buyers are more cautious. By pricing the home right, perhaps even slightly below the market value, you can create a sense that any buyer buying the property is getting a good deal. This will attract more buyers and potentially create a sense of competition, which may result in a slightly higher price than expected. While it's not advisable to price the home way under market value, pricing it just a little bit lower than the competition can attract more buyers and ultimately lead to a fair price for both the seller and the buyer.  In conclusion, having an open and honest discussion with the seller about their motivations and expectations upfront is critical to a successful home selling process. Proper pricing is also vital in today's market to attract buyers and ultimately achieve a fair price for the seller's property. As a seasoned real estate agent, my goal is to provide the best possible experience for my clients and help them achieve their selling goals.
By John St. Clair III February 6, 2023
As a real estate agent with over 20 years of experience, I've helped countless people relocate to new areas. One of the most common questions I get asked is "Where should I go when I move?" This is an important question because your choice of location can have a big impact on your quality of life. The first thing I always recommend is to do your research. Start by making a list of what's important to you in a new location. Do you want to be close to family and friends? Are good schools a priority? Do you want access to outdoor activities like hiking or skiing? Once you have a clear idea of what you're looking for, start researching areas that meet those criteria. One great resource for researching new areas is the internet. There are plenty of websites that offer information about different cities and neighborhoods. You can find information on things like crime rates, school rankings, and cost of living. You can also use online maps to get a feel for the layout of the area and the proximity of different amenities. Another great way to research new areas is to talk to people who live there. If you have friends or family in the area, ask them for their recommendations. You can also reach out to local real estate agents who can give you a good idea of what the area is like. Once you have a few areas in mind, it's a good idea to visit them in person. This will give you a better sense of what it's like to live there. You can explore the local neighborhoods, visit schools and parks, and get a feel for the local culture. If possible, try to visit during different times of the year to get a sense of how the area changes with the seasons. As a real estate agent, I always recommend that my clients work with a local agent when they're looking to relocate. A local agent can offer valuable insights into the local real estate market, as well as information on neighborhoods, schools, and other amenities. They can also help you find the right home in the right location. Moving to a new area can be a daunting task, but with a little research and the right help, you can find the perfect place to call home. As a real estate agent, I'm here to help you through every step of the process, from choosing the right location to finding the perfect home. Contact me today to learn more about how I can help you with your relocation.
By John St. Clair III February 6, 2023
In my experience as a real estate agent, I believe that landscaping is a crucial part of staging a property. When potential buyers arrive at your home, their first impression is from the curb. If the landscaping isn't visually appealing, they may not even bother to go inside. However, there are ways to keep costs down and avoid overspending on landscaping. Create a budget and stick to it. Firstly, you don't need to spend extravagant amounts of money on landscaping. There are many resources available online, such as YouTube videos, that provide design ideas and tips on where to plant certain types of plants that highlight the property. You can also choose to use native plants, which not only require less water but also can create a beautiful landscaping design. DIY where you can. Another way to save money is by doing the work yourself. You don't need to hire a landscape professional to do everything. For example, you can lay the mulch yourself, rather than paying someone else to do it. By doing it yourself, you can also make it a family affair and involve your children and spouse in the process. Don't overlook the basics. Consider creating a rock garden. Rock gardens can be beautiful and require little maintenance. You can use a variety of rocks to create a unique design that complements your home's style. In conclusion, you can save money on landscaping by using online resources to learn how to design and plant your landscaping, using native plants, doing the work yourself, and creating a rock garden. By following these tips, you can enhance your home's curb appeal and attract potential buyers without overspending.
By Websites Team February 6, 2023
In my opinion, hiring a real estate agent is crucial when looking to buy a home. Many people start their search online by identifying the area they want to live in and checking the prices, nearby amenities like schools, parks, shopping, and transportation. However, when it comes to hiring an agent, it's essential to ensure they understand the area you're interested in and that you like and trust them. After all, you're going to make the most expensive purchase of your life, and you want someone who takes their job seriously and prioritizes your needs. Having a list of questions to ask them is a great way to gauge their expertise and determine if they're the right fit for you. First and foremost, you want to make sure that the agent is licensed and registered with the state. This will ensure that they have the necessary training and knowledge to assist you with your real estate transaction. You can check their license and registration status with the state's regulatory agency. Next, you want to make sure that the agent has experience in the specific area you are interested in. A good agent should have a thorough understanding of the local market, including recent sales and listings, market trends, and other factors that can impact the value of a property. It's also important to consider the agent's communication skills. A good agent should be responsive and easy to reach, whether by phone, email, or in person. They should be able to explain complex concepts in a clear and concise manner and keep you informed throughout the process. Another factor to consider is the agent's negotiation skills. A good agent should be able to negotiate on your behalf and get you the best possible deal. They should be able to handle tough negotiations with confidence and tact, and work to protect your interests at all times. Y ou should also look for an agent who has a good network of contacts in the industry. This can include other agents, mortgage brokers, home inspectors, and other professionals who can help with your transaction. A good agent should be able to provide you with referrals to trusted professionals in the industry.  Finally, i t's important to remember that a good agent should prioritize your interests, listen to your concerns and desires, and work tirelessly to meet your needs. While it's natural to consider the financial aspect of the transaction, the best agents prioritize their clients above all else. So, when hiring an agent, don't get too caught up in their production numbers or accolades. Instead, focus on finding someone who genuinely cares about you and your home-buying journey.
Share by: